Inventory
Inventory replenishment: how to restock without overstocking
Inventory replenishment is the process of restocking products to the level you need to meet demand without running out or overstocking. It answers two questions for every product: when to reorder, and how much. Most online stores use one of four methods: reorder points, periodic review, min/max levels or forecast-based ordering.
What replenishment means in practice
Replenishment covers any movement of stock that brings inventory back up to a target level:
- Reordering from a supplier when stock runs low.
- Transferring between locations, for example from a central warehouse to a store or a second fulfillment center.
The goal is the same either way: keep enough stock to cover sales until the next delivery, and no more. Too little causes stockouts; too much ties up cash and creates dead stock.
Method 1: Reorder point (continuous review)
You watch stock continuously and reorder as soon as it falls to a set level, the reorder point.
Reorder point = (Average daily sales × Lead time in days) + Safety stock
Best for: best-sellers and products where a stockout is expensive. Inventory software or a daily check makes it easy to run.
Reorder Point CalculatorThe exact stock level that should trigger your next reorder.Method 2: Periodic review
You check stock on a fixed schedule, say every two weeks, and order enough to bring it back up to a target level.
Target level = Average daily sales × (Review period + Lead time) + Safety stock Order quantity = Target level − Inventory position
- Review period
- days between stock checks
- Inventory position
- stock on hand + stock already on order
Worked example: periodic reviewExample numbers
| Input | Value |
|---|---|
| Average daily sales | 10 units |
| Review period | 14 days |
| Lead time | 21 days |
| Safety stock | 60 units |
| Inventory position at review | 180 units |
- Target level = 10 × (14 + 21) + 60 = 410 units
- Order quantity = 410 − 180 = 230 units
Best for: stores that order many products from the same supplier, so orders can be combined on a regular schedule. It needs more safety stock than a reorder point, because stock can run down between reviews.
Method 3: Min/max
You set a minimum and a maximum for each product. When stock falls to the minimum, you order enough to bring it back up to the maximum.
- Min works like a reorder point.
- Max caps how much you hold, usually the minimum plus a sensible order size, such as the economic order quantity.
Best for: simple setups and spreadsheets. Many inventory tools support it out of the box. Its weakness is that the levels go stale unless you update them as sales change.
Method 4: Demand-driven (forecast-based)
Instead of fixed levels, you forecast each product's sales for the coming weeks and order enough to cover the forecast through the next lead time, plus safety stock.
Best for: growing, seasonal or promotion-heavy stores, where last month's average is a poor guide to next month. The trade-off is effort: it needs reliable sales history by product and a forecast that's updated regularly, which is where forecasting software earns its keep.
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| Method | Effort | Good for | Watch out for |
|---|---|---|---|
| Reorder point | Low, with software | Best-sellers, costly stockouts | Levels going stale |
| Periodic review | Low | Many SKUs from one supplier | More safety stock needed |
| Min/max | Lowest | Simple catalogs, spreadsheets | Static levels |
| Forecast-based | Higher | Seasonal, fast-growing products | Needs clean sales history |
Most stores mix methods: reorder points for the top sellers, periodic review for the long tail.
Matching the method to the product
Not every product deserves the same attention. A simple way to split them is ABC analysis, which ranks products by how much revenue they bring in:
| Group | Which products | Replenishment approach |
|---|---|---|
| A | The small group of products that bring in most of your revenue | Reorder point, checked daily or weekly, with enough safety stock to avoid stockouts |
| B | Steady middle-ranking products | Periodic review every week or two |
| C | The long tail of slow sellers | Monthly review or min/max with low buffers; candidates for discontinuing |
Shopify's ABC product analysis report grades your variants this way, or you can sort a sales export by revenue in a spreadsheet.
A simple weekly replenishment routine
- Update sales velocity. Recalculate average daily sales for each product over the last 30 days, leaving out days it was out of stock.
- Check A products against their reorder points, using inventory position (on hand plus on order).
- Review B products on their scheduled day and top them up to target.
- Chase open purchase orders. Note any late shipments, and update lead times if a supplier is slipping.
- Flag slow movers. Anything with no sales in your cutoff window goes on a dead stock review list.
- Place orders by supplier, combining products to meet minimum order quantities or fill a shipment.
For a small catalog this takes an hour or two a week, and it catches most stockouts and overstock before they happen.
Common inventory replenishment mistakes
- Setting levels once and never updating them. Sales velocity and lead times change; your levels should too.
- Ignoring stock already on order, which leads to duplicate purchase orders.
- Using averages that include stockout days. Days with no stock show zero sales and drag the average down.
- One safety stock rule for everything. Best-sellers and slow movers need different buffers. The safety stock calculator helps set them.
- Forgetting seasonality. Peak demand and longer peak lead times need planning months ahead. See the guide to lead time.
FAQ
What does replenishment mean in inventory?
Replenishment is restocking: moving or buying inventory to bring stock back up to the level you need to meet demand. It covers both reordering from suppliers and moving stock from a warehouse to a selling location.
Which replenishment method is best for a small online store?
For most stores, a reorder point for each best-seller, checked daily or weekly, plus a scheduled review for everything else. It's simple to run and catches the products where a stockout costs the most.
How often should I review stock levels?
Best-sellers and products with long lead times deserve a daily or weekly check. Slow, cheap or easily restocked items can be reviewed every few weeks. Shorter reviews need less safety stock but take more time.
What's the difference between replenishment and reordering?
Reordering means placing a purchase order with a supplier. Replenishment is broader: it also includes transferring stock between your own locations to keep each one supplied.