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Inventory

Inventory replenishment: how to restock without overstocking

Inventory replenishment is the process of restocking products to the level you need to meet demand without running out or overstocking. It answers two questions for every product: when to reorder, and how much. Most online stores use one of four methods: reorder points, periodic review, min/max levels or forecast-based ordering.

What replenishment means in practice

Replenishment covers any movement of stock that brings inventory back up to a target level:

The goal is the same either way: keep enough stock to cover sales until the next delivery, and no more. Too little causes stockouts; too much ties up cash and creates dead stock.

Method 1: Reorder point (continuous review)

You watch stock continuously and reorder as soon as it falls to a set level, the reorder point.

Formula

Reorder point = (Average daily sales × Lead time in days) + Safety stock

Best for: best-sellers and products where a stockout is expensive. Inventory software or a daily check makes it easy to run.

Reorder Point CalculatorThe exact stock level that should trigger your next reorder.

Method 2: Periodic review

You check stock on a fixed schedule, say every two weeks, and order enough to bring it back up to a target level.

Periodic review

Target level = Average daily sales × (Review period + Lead time) + Safety stock Order quantity = Target level − Inventory position

Review period
days between stock checks
Inventory position
stock on hand + stock already on order

Worked example: periodic reviewExample numbers

InputValue
Average daily sales10 units
Review period14 days
Lead time21 days
Safety stock60 units
Inventory position at review180 units
  1. Target level = 10 × (14 + 21) + 60 = 410 units
  2. Order quantity = 410 − 180 = 230 units

Best for: stores that order many products from the same supplier, so orders can be combined on a regular schedule. It needs more safety stock than a reorder point, because stock can run down between reviews.

Method 3: Min/max

You set a minimum and a maximum for each product. When stock falls to the minimum, you order enough to bring it back up to the maximum.

Best for: simple setups and spreadsheets. Many inventory tools support it out of the box. Its weakness is that the levels go stale unless you update them as sales change.

Method 4: Demand-driven (forecast-based)

Instead of fixed levels, you forecast each product's sales for the coming weeks and order enough to cover the forecast through the next lead time, plus safety stock.

Best for: growing, seasonal or promotion-heavy stores, where last month's average is a poor guide to next month. The trade-off is effort: it needs reliable sales history by product and a forecast that's updated regularly, which is where forecasting software earns its keep.

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Which method fits which products

MethodEffortGood forWatch out for
Reorder pointLow, with softwareBest-sellers, costly stockoutsLevels going stale
Periodic reviewLowMany SKUs from one supplierMore safety stock needed
Min/maxLowestSimple catalogs, spreadsheetsStatic levels
Forecast-basedHigherSeasonal, fast-growing productsNeeds clean sales history

Most stores mix methods: reorder points for the top sellers, periodic review for the long tail.

Matching the method to the product

Not every product deserves the same attention. A simple way to split them is ABC analysis, which ranks products by how much revenue they bring in:

GroupWhich productsReplenishment approach
AThe small group of products that bring in most of your revenueReorder point, checked daily or weekly, with enough safety stock to avoid stockouts
BSteady middle-ranking productsPeriodic review every week or two
CThe long tail of slow sellersMonthly review or min/max with low buffers; candidates for discontinuing

Shopify's ABC product analysis report grades your variants this way, or you can sort a sales export by revenue in a spreadsheet.

A simple weekly replenishment routine

  1. Update sales velocity. Recalculate average daily sales for each product over the last 30 days, leaving out days it was out of stock.
  2. Check A products against their reorder points, using inventory position (on hand plus on order).
  3. Review B products on their scheduled day and top them up to target.
  4. Chase open purchase orders. Note any late shipments, and update lead times if a supplier is slipping.
  5. Flag slow movers. Anything with no sales in your cutoff window goes on a dead stock review list.
  6. Place orders by supplier, combining products to meet minimum order quantities or fill a shipment.

For a small catalog this takes an hour or two a week, and it catches most stockouts and overstock before they happen.

Common inventory replenishment mistakes

FAQ

What does replenishment mean in inventory?

Replenishment is restocking: moving or buying inventory to bring stock back up to the level you need to meet demand. It covers both reordering from suppliers and moving stock from a warehouse to a selling location.

Which replenishment method is best for a small online store?

For most stores, a reorder point for each best-seller, checked daily or weekly, plus a scheduled review for everything else. It's simple to run and catches the products where a stockout costs the most.

How often should I review stock levels?

Best-sellers and products with long lead times deserve a daily or weekly check. Slow, cheap or easily restocked items can be reviewed every few weeks. Shorter reviews need less safety stock but take more time.

What's the difference between replenishment and reordering?

Reordering means placing a purchase order with a supplier. Replenishment is broader: it also includes transferring stock between your own locations to keep each one supplied.